Comments on: Social Media Mandate http://www.jdean3.com/2009/10/social-media-mandate/ A Personal Walkabout by Joe Dean Thu, 15 Dec 2011 04:37:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: joe dean http://www.jdean3.com/2009/10/social-media-mandate/comment-page-1/#comment-34 joe dean Sun, 15 Nov 2009 02:10:46 +0000 http://www.jdean3.com/?p=359#comment-34 One of the things I've learned about Social Media is it really isn't as much about a medium for advertising as it is for truly connecting with people. If someone tries to use it to "spread messages" it just gets lost in the clutter (kind of like people who send 25 twitter messages before lunch--get turned out). I also think it is Dilbert material to see "Press Releases" on SM sites. Using SM, I've really enjoyed reconnecting with old friends and seeing how their lives are going. It allows even lazy folks like me to keep others informed of what's going on and vice versa. I have also found it easier to throw in the personal plug for Ford products without being an idiot about it. It led to a friend asking about a Milan (offline) and I even supported an X-Plan as a result. Wouldn't it be nice if the whole world could easily get an X-Plan pricing as a result of being "connected" to a Ford employee is some social media network? Thanks for reading....and commenting. One of the things I've learned about Social Media is it really isn't as much about a medium for advertising as it is for truly connecting with people. If someone tries to use it to "spread messages" it just gets lost in the clutter (kind of like people who send 25 twitter messages before lunch–get turned out). I also think it is Dilbert material to see "Press Releases" on SM sites.

Using SM, I've really enjoyed reconnecting with old friends and seeing how their lives are going. It allows even lazy folks like me to keep others informed of what's going on and vice versa. I have also found it easier to throw in the personal plug for Ford products without being an idiot about it. It led to a friend asking about a Milan (offline) and I even supported an X-Plan as a result. Wouldn't it be nice if the whole world could easily get an X-Plan pricing as a result of being "connected" to a Ford employee is some social media network?

Thanks for reading….and commenting.

]]> By: Shawn McDermott http://www.jdean3.com/2009/10/social-media-mandate/comment-page-1/#comment-33 Shawn McDermott Sun, 15 Nov 2009 01:29:44 +0000 http://www.jdean3.com/?p=359#comment-33 Funny you should mention the amount of "marketers" that are not participating in social media. For businesses they will miss out on a cheap form of advertising. But even more important is the word of mouth advertising. When I was on the 9th floor, I don't think a single person in marketing did not have a TIVO. And that was 8 years ago. Yet we were spending all of our media on traditional forms of advertising. Funny you should mention the amount of "marketers" that are not participating in social media. For businesses they will miss out on a cheap form of advertising. But even more important is the word of mouth advertising. When I was on the 9th floor, I don't think a single person in marketing did not have a TIVO. And that was 8 years ago. Yet we were spending all of our media on traditional forms of advertising.

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