jdean3 - Tales of Transformation

http://ford.digitalsnippets.com/technology/#headline
Remember that Ford commercial in which the narrator (a notably blunt TV star and stand-up comedian) recalls seeing someone in a car next to him on the highway driving with his knees while talking on the phone and eating a cheeseburger? He concludes that it isn’t just crazy out there on roads today, it’s “certifiably insane.” It turns out that most people agree with him.

According to a new national survey released last week, the vast majority of U.S. drivers believes handheld texting while driving is very dangerous and should be banned nationwide. While texting is just one form of distraction, it has become the tipping point in a national debate over what constitutes a dangerous level of distraction behind the wheel.

“Very dangerous”
The survey showed that 86 percent of U.S. drivers believe handheld texting while driving is “very dangerous” and 93 percent support a nationwide ban on texting. At the same time, only 42 percent of respondents believe drivers would stop texting behind the wheel if the practice was banned. However, more than 75 percent believe there would be more compliance if hands-free or voice-activated technologies were widely available.
The online survey was conducted September 18-21 by Penn, Schoen & Berland Associates on behalf of the Ford Motor Company. Ford commissioned the survey as part of its efforts to understand driver perceptions related to distracted driving. Ford recently endorsed a proposed nationwide ban on handheld texting introduced by Senator Charles E. Schumer (D-NY) and Rep. Carolyn McCarthy (D-NY).

The survey shows that 67 percent of drivers said they believed voice-activated technology is a safe alternative to texting, and 76 percent said such a feature would be an appealing feature in a car.

The survey results come as the U.S. Department of Transportation is scheduled to host a summit on driver distraction in Washington, D.C., next week.

According to the survey, there is confusion among drivers over existing state laws prohibiting handheld cell phone use and/or texting while driving. Currently 18 states have enacted such bans but nearly 40 percent of drivers in these states indicated they were unaware of the ban in their own state.

Research on driving solutions
According to a NHTSA-sponsored 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents.

Ford developed the Virtual Test Track Experiment (VIRTTEX), a state-of-the-art simulator that monitors and analyzes a variety of driving behaviors. Since VIRTTEX opened in 2001, Ford has completed a number of driver distraction studies that have contributed to the development of Ford’s Driving Skills for Life teen driving education program, the MyKeyTM programmable teen-safety feature and SYNC® hands-free communication technology.

Quotes

“Research shows that activity that draws drivers’ eyes away from the road for an extended period while driving, such as text messaging, substantially increases the risk of accidents. That is why we support a nationwide ban on handheld texting while driving and why Ford has developed hands-free and voice-activated technologies to allow drivers to remain connected, but to do so while keeping their hands on the wheel and their eyes on the road.”
– Jim Vondale, Director of Ford’s Automotive Safety Office

“A growing number of drivers are using handheld wireless communications and music-playing devices while driving. Research clearly shows that manual operation of those devices that takes the driver’s eyes from the road for an extended period of time creates the kind of distraction that causes accidents.”
– Dr. Louis Tijerina, Ford senior technical specialist

“Our studies show that teens are much more willing to take risks while driving, such as manually dialing on a mobile phone in situations that demand greater attention.”
– Jeff Greenberg, senior technical leader, Ford Research & Advanced Engineering.