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Social Media Mandate
Categories: Pre-Post
A nudge for people like me.
Social media is a good thing for your professional development, growth of your company, engagement of your peers & employees & customers, better inter-company interaction and we all simply need to get on board.
If you are anything like me, you work hard. You put way too much time into your career (at the expense of your spouse, children, family & friends) and dismiss social media as a waist of time for folks without something better to do. If you are over 40 but not yet enjoying retirement, chances are you lean in that direction…if you have been in the automotive industry for the past 15+ years, you are overwhelmingly guilty.
I am amazed at the number of “marketers” that don’t even have a facebook account (or myspace, twitter, linkedin, etc) and refer to blogs like they are simply publications or channels for advertising. Most simply miss the fact that it is the clearest direct line to consumers thoughts and beliefs that exists and without participating they are losing a tremendous opportunity to do more than just improve their exposure.
Plus, they are missing a fabulous way to stay (at least) partially connected to friends with very little effort…that they would otherwise not talk with for years. It takes a bit of effort to get started…it takes a bit of courage to get over the additional “exposure”…but the rewards are certainly worth it.
The added benefit of actually learning to use these tools to branch out and meet others is the REAL value of this media that I am just learning about.
Jump in! Try it yourself.
Note: Forward this note of encourage through email or “snail mail” to someone you know that hasn’t yet joined the social media circle. They aren’t likely to find it on this blog anyway. I’m hoping that some of my reluctant nominees that are reading these “pre-posts” will get the hint. 
